It is hard to start contextualizing the present world without talking about change and the increasing speed that they are introduced in people’s lives. New offers reach markets everyday, in the form of products, services, new organizational forms, new processes, new technologies, new stories, new books, new editions, and so on and so forth. In just a few decades communication and interaction between people throughout the world has changed drastically. This context have affected professional and personal relationships and introduced a new economic paradigm.
Before the analysis of this new paradigm takes place, it is needed to present how paradigm is understood here:
According to Kuhn (1970), paradigms are ‘universally recognized scientific results that are used for some time by research communities as reference in the search for solutions’ (Villaschi, 2002, p.2, our translation).
As used by Villaschi (1996), Kuhn deals with the concept of paradigm as: (a) the same as a pattern, a new way to see, a principle that organizes and guides perception, a map, and something that defines a large space in reality; (b) Defines paradigm as an universally recognized scientific achievement – as if it was a group of political institutions or a judge’s decision; and (c) it is unattached to the tradition of science as an entrepreneurial effort servicing a previous established objective.
From this concept, Freeman e Perez (1988 apud VILLASCHI 2002) seek to understand how the changes brought by Kuhn’s paradigm need to be introduced into the current set of institutions (economic, political, social, etc) so that it can be considered valid. In other words, a new paradigm is only established after the institutions (economic, political, social, etc) adopt and use the new opportunities introduced by it. Therefore, to set up the context from which this thesis derives, it is needed to understand the recent changes that were introduced in the past decades into our institutions.
Next posts we analyze the installation of this new paradigm among our economic, political, and social institutions.
Villaschi, A. (1996): Paradigmas e Desenvolvimento: Oportunidades e desafios para a economia brasileira. Vitória-ES, EDUFES.
Villaschi, A. (2002): Paradigmas Tecnológicos: Uma visão histórica para a transição presente. Economia, Curitiba, v. 30, n. 1 (28), p. 65-105, jan./jun. 2004. Editora da UFPR